Petervescence is a highly specialised Petcare business that delivers highly nutritional ‘dog treat’ products.
Petervescence Pty Ltd was established in 2021. Its positioning is committed to the health, happiness and wellbeing of the modern pet family via the development and recent launch of a human grade, plant-based treats range for dogs.
The brand “treat-a-balls” and associated product development has been based upon the global trend towards humanization and premiumization of pet food as well as recognizing influential trends that have occurred within the global pet market.
During 2023/24 the range has been launched into both the USA and Australian markets via an omnichannel strategy incorporating Amazon.com, Independent Grocery Chains and Pet Specialty stores.
The “treat-a-balls” range is differentiated from other treats in the market, not by being just the best tasting and smelling treat, but also being a “health and well-being” option adding diversity to the diet for dogs of all sizes and at different life stages.
Primary features of “treat-a-balls” include:
Fruit and vegetables based.
Human-grade ingredients only in recognition of the global trend towards “humanization” of pets.
No refined sugar or additives.
Vegan certified.
The branding and design was a recent winner at the “American Packaging & Design Awards for 2023”.
For further information on Petervescence and nutritional ‘dog treats’, click here.
